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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

Klarna is continuing to build out its solution suite with two new acquisitions, moving beyond the buy now, pay later space with the goal of becoming a “retail bank, payments and shopping service,” according to the company. Social commerce is expected to account for $84 billion in U.S. retail sales by 2024 , with 40% of U.S.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

There’s a lot of COVID effect in those numbers, but the trajectory is clear — consumers want to shop online, for everything. Research from marketing services firm Material , conducted on behalf of Acertus, showed that while only 7% of those surveyed had actually bought a car online, 80% were open to the idea.

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Scaling Google Shopping To Multiple Countries

Store Growers

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. For one of my clients, we managed to increase revenue by 35%, just from targeting a new country with their Shopping campaigns. Do you need a new Google Merchant Center account? Google Shopping campaign setup. Common problems.

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Why Pricing Optimization Is Required in Online Retail

Wiser

With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . Lastly, seasonality must be taken into account to make the most of the high seasons for certain items.

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[Webinar Recap] How to Protect Your Brand Image

Wiser

Consumer expectations have changed, as they have more choices, more information at their fingertips, and can easily comparison shop. Brands may not catch small third party and gray market sellers who can be harming them. . Identifying and Protecting Your Brand Against Gray Market Sellers . Merchandising Audits .