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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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Vestiaire Collective’s fast-fashion ban: clever or counterproductive?

Inside Retail

Last November, international fashion resale platform Vestiare Collective shocked the apparel industry by banning the trade of ‘fast-fashion’ labels. Fast fashion has no value, and even less in resale. Dounia Wone, Vestiaire Collective’s chief impact officer.

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U.S. Apparel Resale to Double in Next Five Years, Fueled by Retailers and Brands

Retail TouchPoints

And while North America remains the leader, resale is now clearly a global phenomenon: the worldwide secondhand apparel market is expected to grow 127% and hit $218 billion by 2026. “I The “thrifters” cohort is growing steadily, with 41% of consumers now saying that when they shop for apparel, secondhand venues are their first stop.

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How Shein and Temu are driving up the cost of air freight

Inside Retail

The rapid rise of fast-fashion e-commerce retailers such as Shein and Temu is upending the global air cargo industry, as they increasingly vie for limited air-cargo space to woo consumers with rapid transit times, more than ten industry sources said. That equates to around 108 Boeing 777 freighters a day, the consultancy said.

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How the Fashion Industry Can Pave the Way for a Sustainable Future

Retail TouchPoints

Before the rise of cheap mass-produced apparel, clothing was typically made with higher quality materials, often by hand, and items lasted significantly longer. In recent decades, fast fashion became incredibly popular due to its cost efficiency, both for manufacturers and consumers.

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The Global Reach and Sustainable Impact of Green RFID Technology

Retail TouchPoints

For example, 60% of customers say they would be willing to pay more for a product with sustainable packaging, so it is paramount that businesses stay with the times and account for these shifting consumer preferences. One industry with a particularly negative environmental impact is the retail industry.

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3 Ways Fashion Brands can Move Toward Sustainable Business Models

Retail TouchPoints

Consumers are also pushing for brands to step away from “fast fashion” trends and promote sustainability in both product development and manufacturing, making efforts to reduce or offset their carbon footprints. Fashion, style and clothing have always been about innovation and imagination.

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