How Aussie label Form & Fold is building a better swimwear brand
Inside Retail
FEBRUARY 27, 2024
Every year, we learn more about our customers, or more about social media, or how to better manage our email [marketing]. We really want to extend our size range, but it’s such an undertaking, and you’re left with so much dead stock because it’s really hard to forecast. Another thing is SKUs. That’s a big one.
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