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Retail Pricing is a Science – Not an Art

Retail TouchPoints

Now, these smart-to-market brands are taking this time of fluctuating costs and economic uncertainty to evaluate their pricing strategies. With margins being squeezed from rising inflation and inventory challenges, brands need to better align pricing with the current market conditions and consumer demand.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Still, many Chinese citizens were unable to afford – or unwilling to pay full retail prices – for foreign-branded items.

Consumer 130
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Reebok Pacific GM talks new Chadstone store and growth plans down under

Inside Retail

Ashley Sampson: Reebok has been in this market for many years, and has operated under different entities. What we’ve seen since this handover is a period of exponential growth across our direct-to-consumer (DTC) channels, as well as with our wholesale distribution. It’s also about connecting with our consumers more often.

Planning 246
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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market. So I thought what was the secret?”

Markdowns 130
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How Retykle changed the Chinese belief that buying secondhand is bad luck

Inside Retail

It has taken online resale marketplace Retykle a long time to slowly shift Chinese consumers’ superstitious beliefs that buying secondhand clothing is bad luck, according to founder Sarah Garner. “We In our case], it was like converting one consumer at a time.”. The aspirational resale consumer. The conscious consumers.

Consumer 182
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.

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Meme stocks and sneaker drops: What next-gen investors mean for brands

Inside Retail

It’s taken for granted that consumers buy products from brands and retailers to wear or use in daily life. New research from global resale site StockX suggests many consumers are now buying products with future returns in mind. . Or does it? What’s driving this trend? . What does it mean for brands? .

Fashion 246