Retail TouchPoints

JUNE 2, 2022

The transaction is expected to close during the second quarter of 2022. With this acquisition, Pinterest is setting the stage for an expanded social commerce strategy and product offering. THE YES features hundreds of merchants and boasts a fashion taxonomy that relies on human input and machine learning to power its algorithm.

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Shopping Social Commerce Checkout Fashion 242

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. According to Deloitte’s 2022 Global Marketing Trends, 61% of high-growth brands reported shifting to a first-party data strategy.

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Social Commerce Consumer Shopping Marketing 245

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

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Fulfillment Social Commerce Customer Retention Consumer 235

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

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Customer Experience Social Commerce Advertising Shopping 303

Independent Retailer

FEBRUARY 3, 2022

Independent Retailer spoke with multiple experts in the industry to find the hottest technology trends in 2022 for indie retailers to keep an eye out for: Human Behavior Analytics for Physical Locations. As far as trends go, there is nothing to suggest that mobile commerce development will slow anytime soon.

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Payment Services Social Commerce Location Consumer 76

Retail TouchPoints

DECEMBER 7, 2021

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

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Social Commerce Consumer Marketing Advertising 196

Retail TouchPoints

JULY 7, 2022

“Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. Move Beyond Social Commerce Platforms for Maximum Impact.

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Marketing Social Commerce Consumer Management 266

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. Based on November 2022 data, Twitter is No.

Advertising 219

Advertising Social Commerce Consumer Fulfillment 219

Retail TouchPoints

NOVEMBER 18, 2022

The 2022 Future of Family report is broken into two parts: the first stemmed from a survey of 4,300 parents from July to August 2022 and analyzed parents’ support systems and purchase behaviors. Overall, 85% of respondents plan to spend up to $500 on five or more gifts for babies.

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Planning Jewelry Consumer Shopping 254

Retail TouchPoints

AUGUST 1, 2022

Helping more readers enjoy good books is key to Barnes & Noble’s purpose, and when you pair our local Bookseller recommendations with #BookTok recommended reads, any reader can consider their summer plans booked.”. The Back Story of #BookTok. Let’s back up a sec and take a look at how #BookTok has revolutionized book sales.

Social Commerce 239

Social Commerce Accounting Marketing Planning 239

Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience.

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Shopping Payment Services Social Commerce Checkout 262

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Square plans to announce additional details about the card in 2023. small business owners.

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Merchant Services Finance Advertising Marketing 235

Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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Social Commerce Shopping Fashion Consumer 273

Retail TouchPoints

JULY 1, 2022

Indeed, the retailer has shown a strong commitment to technological innovation, although much of it has been focused on customer-facing functionality both in its stores and online, including: Announcing plans to add three additional engineering sites, with plans to hire 1,000 technologists , in April 2021; Debuting immersive video commerce experiences (..)

Home Furnishings 245

Home Furnishings Planning Location ATS 245

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 billion in the U.S. this year — a 35% increase over 2020 — according to Insider Intelligence.

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Social Commerce Accounting Marketing Planning 241

Retail TouchPoints

NOVEMBER 14, 2023

The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. In July 2022 Amazon filed a lawsuit against the administrators of more than 10,000 Facebook groups that try to orchestrate fake reviews in exchange for money or merchandise. 16, 2023 in the U.S.

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Fast Fashion Customer Experience Promotions Fashion 201

Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

Social Commerce 82

Social Commerce Merchant Services Inventory Management Wholesale 82

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). For example, social commerce is a “big thing” in China, Ahluwalia noted.

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Social Commerce Returns Consumer Marketing 260

Retail TouchPoints

SEPTEMBER 22, 2023

The company shared details about a number of current initiatives — including plans to introduce commerce capabilities into its mobile game House Flip — and promised that “over the next year, you’ll see us test a variety of experiences in virtual worlds that connect to commerce at stores and vice versa.”

Fashion 239

Fashion Accounting Planning Management 239

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

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Social Commerce Consumer Marketing Shopping 257

Retail TouchPoints

MAY 20, 2022

“There are different ways to join a family business — some people go in guns blazing, but that’s not really me,” he said during a session at the NRF Big Show earlier in 2022. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.

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Wholesale Department Stores Fashion Social Commerce 214

Retail TouchPoints

NOVEMBER 11, 2022

The chief marketing position at TikTok has been vacant since the departure of Nick Tran in January 2022. According to the New York Post , Tran was ousted after “blindsiding top management with a series of increasingly bizarre campaigns,” including a plan to open ghost kitchens that would deliver dishes that had gone viral on the platform.

Marketing 212

Marketing Advertising Customer Experience Planning 212

Retail TouchPoints

JANUARY 12, 2023

Reda quoted a 2022 KPMG consumer study revealing that while 58% know about the metaverse, only 8% have actually visited/participated ( 43% said they were likely to participate during the next 12 months ). Retail media networks on the rise: “Throughout 2022, it seemed as though a new retail media network launched every day,” Reda wrote.

Consumer 253

Consumer Beauty and Health Returns Location 253

Inside Retail

JUNE 28, 2022

However, Huang is coy to reveal details around its expansion strategy, simply saying: “I can share that we do have plans for Peninsular Malaysia.”. Expansion plans. The company also plans to crossover with different industries to create more value for its consumers. Miniso’’s Q2 2022 revenue increased by 20.7

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Inventory Turnover Clienteling Social Commerce Consumer 130

Retail TouchPoints

MAY 12, 2022

You may have even heard of metaverse fashion week hosted by Decentraland in March 2022. This generation of “Super Creatives” are more likely to engage in social commerce than older generations. Dedicating time to learn about, plan and spearhead new initiatives may be quite difficult. Marketing is Always Evolving.

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Marketing Advertising Social Commerce Planning 312

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 of the Jason & Scot show was recorded on Tuesday October 4, 2022. Transcript. Scot: [33:12] Tell it a lot to unpack there the.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail TouchPoints

APRIL 5, 2023

Poshmark began testing Posh Shows in Q4 2022 and said that sellers already have hosted more than 100,000 shows, with shoppers placing more than 4 million bids in live auctions. The platform also said it plans to add new features to the program in the coming months, with a focus on creating new ways for users to shop and connect live.

Fashion 216

Fashion Shopping Planning Social Commerce 216

Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. In 2022, global retail media revenue reached $101 billion, according to GroupM. shoppers) and a direct connection to the actual end transaction.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S.

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Merchant Services Payment Services Shopping Checkout 232

Retail TouchPoints

JULY 26, 2022

Launched in June 2022, the campaign integrates commerce-driven content into TikTok’s Collection Ads format, which allows users to view and shop products directly on the social platform. It’s a natural place for us to expand if customers and employees enjoy the content.”.

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Advertising Accessories Marketing Fashion 240

Retail TouchPoints

OCTOBER 26, 2021

Facebook plans to add new ways to help shoppers discover new products, and to develop innovative ways to reach customers from inside its apps. The company will continue to develop Shops for brands, though Zuckerberg stated that “building a full-fledged commerce platform is a multi-year journey.”.

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Planning Shopping Social Commerce ATS 216

Retail TouchPoints

AUGUST 30, 2023

However, 49% provide specific delivery dates during checkout, providing confidence and transparency, up from 37% in 2022, an option increasingly important to shoppers. Although there was an increase in same-day delivery to 33%, only 44% today offer next-day delivery (61% in 2022).

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Checkout Shipping Customer Experience Point of Sale 205

Retail TouchPoints

JUNE 15, 2022

Lastly, QR codes offer a wellspring of data that fuels business intelligence, such as: what is being scanned, how long customers were in stores, what they bought and what actions they took, can all help plan store use and maximize profitability. Social Shopping (Livestream). App Utilization.

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Payment Services Checkout Shrinkage Fast Fashion 247

Retail TouchPoints

JUNE 14, 2022

announced in October 2021 that it planned to change its name to Meta, searches for the term “metaverse” skyrocketed. Forever 21 too has virtual stores in the metaverse, where significant interest in a virtual-only beanie has encouraged the retailer to add a physical version to its winter 2022 catalog. . When Facebook, Inc.,

Merchant Services 220

Merchant Services Social Commerce Customer Experience Fashion 220

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Where do you plan to use that content? You might not even want to run it on social media. Instagram, TikTok and YouTube are Where it’s At.

Marketing 255

Marketing Advertising Consumer Marketing Spend 255

Retail TouchPoints

FEBRUARY 17, 2023

And then how do I build a media plan that’s well thought out and strategic that follows where our customer is spending their time online?’” Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer.

Marketing 273

Marketing Wholesale Advertising Consumer 273

Retail TouchPoints

AUGUST 17, 2022

Feldman noted that they will play a key role in the retailer’s experience strategies moving forward. Stores should lean into community and connectivity: Kids Foot Locker’s “Play” concept is designed to bring entertainment and community to stores, and the retailer plans to open more of these locations in the future.

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Consumer Customer Experience Apparel Advertising 257