Retail TouchPoints

AUGUST 31, 2022

That’s why summer 2022 is prime time for Retail TouchPoints to kickstart holiday coverage. Prediction 5: Holiday 2022 Will Be a True Glimpse of Post-COVID Retail. Many households may be heading back to school, but the holiday season is on the minds of many retail executives.

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Retail TouchPoints

FEBRUARY 9, 2022

From social media integrations and dynamic content to increased personalization and artificial intelligence, these advancements are revolutionizing ecommerce experiences around the world. In 2022 expect to see more brands developing mobile-friendly apps to complement both their online and physical stores.

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Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

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Retail TouchPoints

APRIL 21, 2022

When your job is ultimately about pleasing the public with the products you offer, you’d better have a solid grasp of what’s important to customers today — and most of all how their expectations may change in the future. Activating In-Store Communities with Events, Experiences and Inclusion. Want to Excel at Marketplaces?

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Retail TouchPoints

APRIL 4, 2022

Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30, to walk the exhibit hall floor and hear from more than 280 speakers. As an actress you’re expected to be in your 20s forever, but [women in general] are not marketed to after 40 ,” Shields added.

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Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. Instead, they’ll need to weave developing an understanding of each customer into the whole of their customer lifecycle and user interfaces.

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Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. The DTC flywheel is designed to help brands effectively attract, engage, delight and retain customers across all channels.

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. In all other markets, Shops that do not enable checkout will no longer be allowed. The change will first be tested in the U.S., Outside of the U.S.

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Retail TouchPoints

OCTOBER 10, 2023

eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 billion in 2022. A tremendous amount of mobile traffic and transactions are lost to broken mobile experiences — likely more today than ever before. of total retail ecommerce sales in 2023.

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Independent Retailer

FEBRUARY 3, 2022

With ecommerce constantly evolving, new in-store gadgets coming out to help transactions go faster and more smoothly, and data becoming more crucial to personalizing the customer experience, retailers need to stay alert on the latest trends to keep business booming. and the global mobile payments market has reached a value of $1.4

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Retail TouchPoints

AUGUST 9, 2022

During a panel at the Retail Innovation Conference & Expo, experts across the industry came together to discuss: The latest global ecommerce trends; The challenges of expanding into new markets; and. They just manifest differently in different markets.” In building all these apps and APIs, we’ve kind of lost that customer touch.”.

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Retail TouchPoints

FEBRUARY 7, 2024

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. more involvement than static content.

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Retail Minded

JANUARY 21, 2022

And, while the current retail industry all too often has frustrating experiences to manage – including empty store shelves, hiring instability, and rising inflation – I believe that with great challenges also come great opportunities and NRF 2022 certainly reinforced this sentiment for me this year. billion market right now.

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Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil.

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Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

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Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. Our partnership with Twitter, and the launch of the Twitter sales channel, will let merchants seamlessly bring commerce to the conversations they’re already having on the platform.”.

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Retail TouchPoints

JULY 22, 2022

And even as other players are seeing sales and visits slip as the pandemic ecommerce boom wanes, shopper traffic on ShopStyle increased 11% YoY in April 2022, and brands’ investment in the platform is up 47% so far this year. I’d say we’re more of a social commerce platform than a marketplace. million loyalty members.

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Retail TouchPoints

JANUARY 4, 2022

Phillip Jackson: We’re firm believers that the free market decides what it wants, at least when it comes to physical goods and services. It’s not very often that the capitalists can create a market demand, though the metaverse seems to be heading that way. If that takes place, we’ll see VR become commerce-capable.

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Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. We expect marketplaces will continue to drive innovative new ecommerce experiences, and intensifying competition among retailers, in 2024. Nicole Silberstein 2. Nicole Silberstein 6. Alicia Esposito 7.

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Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

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Retail TouchPoints

APRIL 25, 2022

During a webinar titled Peak Review 2021 and Returns Trends 2022 , Laura Davies, Head of Client Success, and Jason Taylor, Commercial Director at ZigZag, shared insights from the 2021 holidays that can help position retailers for a successful 2022 season. Top Return Trends for the Newly Extended Holiday Season.

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Retail TouchPoints

OCTOBER 24, 2022

The fund was created to help bring new technology to the market in order to help people think and shop differently. Investments will focus on areas including the customer experience, circular inventory and services, and social commerce. eBay Boosts Six Circular-Focused Small Businesses.

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Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

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Retail TouchPoints

JANUARY 12, 2023

The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. Retail media networks on the rise: “Throughout 2022, it seemed as though a new retail media network launched every day,” Reda wrote. 16 keynote from 3:15-3:45 p.m.

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Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

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Retail TouchPoints

AUGUST 11, 2022

With previous experience at Amazon and Starbucks, Sheriff has been tasked with expanding Parachute’s physical presence as it simultaneously expands into new categories — from bath to furniture and even loungewear. Parachute plans to double its physical store footprint and reach 30 operational stores by the end of 2022.

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Inside Retail

FEBRUARY 27, 2023

Australia Post’s 2022 e-commerce industry report told us that online retail sales represent around 20 per cent of total retail sales , with shopping habits being reformed during the pandemic. However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8

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Inside Retail

FEBRUARY 15, 2024

As Joe Yan, ContextLogic’s CEO, stated in a press release posted on Wish’s website, “Integrating the Wish platform into Qoo10 will create a true global cross-border e-commerce platform to support the massive market demand. Temu is estimated to have spent between US$600 million and US$1.4

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Retail TouchPoints

JANUARY 4, 2023

“Direct to consumer” is so 2022. Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. Now in this direct-to-community era they’re really looking to their customers for feedback.

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Retail TouchPoints

JANUARY 24, 2023

We’re navigating [putting] ads with the customer experience, but gently; [we want it to be] additive to the customer experience.” — Aaron Dunford, Sr. of Digital Merchandising and Marketing, Nordstrom Resale is going to be a big value-driving initiative for many retailers.

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Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. The goal was to enable fast, secure transactions across all devices (critical for Forever 21’s mobile-first customer base). said Hawkins.

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Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. How is that an advantage?

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Retail TouchPoints

APRIL 28, 2023

The True Creators Program is designed to provide several emerging designers with the resources, from manufacturing to materials and marketing support, to craft and launch limited collections for the brand. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

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Retail TouchPoints

APRIL 25, 2023

Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. and continuing through the 2022 holiday season, the partners hosted a series of livestreams from upstate New York’s Woodbury Common.

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Retail TouchPoints

AUGUST 17, 2022

However, Feldman said that all stores (including both redesigns and new openings) will lean into omnichannel activation and will be developed to put play at the center of their customer experiences. .

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