Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 262

Marketing Advertising Consumer Marketing Spend 262

Inside Retail

NOVEMBER 21, 2022

The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Looking to the future is the future of marketing. Shape the future you want.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 351

Consumer Marketing Promotions Management 351

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. How to Take Consumer Engagement and LTV to New Levels.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

Retail TouchPoints

MAY 1, 2023

Following a year of significant pull-back in 2022, venture capital (VC) and growth investors in private companies are continuing to be cautious with their money — a potentially long-term trend that’s impacting the growth trajectories of both emerging and high-growth brands in the retail sector. DTC and VC: Is the Honeymoon Over?

Beauty and Health 179

Beauty and Health Health & Wellness Department Stores Returns 179

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . There are many explanations.

Marketing 253

Marketing Advertising Marketing Spend Planning 253

Rangeme

SEPTEMBER 6, 2022

June 23, 2022. , July 28, 2022. However, there’s no need for consumer packaged goods (CPG) brands to panic. That’s why we’re sharing the following marketing best practices to help you grow your top line, even in a recession. Pause to plan. Five Marketing Strategies For Coming Out Of The Recession Stronger.

Marketing 52

Marketing Advertising Consumer Promotions 52

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 263

Advertising Marketing Social Commerce Consumer 263

Inside Retail

DECEMBER 6, 2022

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. The retrenchments meant GoTo joined Singapore-based Sea Ltd., It was part of a broader statement about cost-cutting that accompanied third-quarter earnings.

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

Mass Relators

OCTOBER 10, 2022

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. We’re all wrestling with decisions on what percentage of costs to absorb without eroding margins, and how much to pass on to the consumer without damaging revenue and market share.

Management 52

Management Promotions Consumer Marketing Spend 52

I Vend

JULY 8, 2021

Westfield was predicting the ‘tipping point’ as 2025, but have now revised that view, seeing it coming as early as 2022. Shopping venues are becoming community hubs, and according to Westfield, 9 out of 10 retailers are planning some form of community initiative by the start of 2023.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Small Biz Trends

JULY 8, 2021

trillion in 2022. Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). But consumers love to visit retail establishments as they can touch, feel, or try out products. Small Retail Businesses.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Small Biz Trends

JUNE 30, 2023

How Does Affiliate Marketing Work? Affiliate marketing harnesses the expertise of a range of persons for a more successful marketing plan while giving contributors a portion of the profit. The Affiliate Marketing Industry in 2023 Affiliate marketing spending in the United States reached $ 8.2

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19