Remove 2022 Remove Consumer Remove Customer Experience Remove Social Commerce
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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 If you don’t match pace now, you may never be able to catch up.

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How businesses are leveraging GenAI to curate bespoke customer experiences

Inside Retail

In a climate where consumers are wanting more bespoke retail experiences on and offline, businesses are leveraging generative artificial intelligence (AI) to provide this in a way that is both economical and sustainable. Mys Tyler’s recently launched AI stylist is one such example.

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What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? B2C and B2B Experiences Will Keep Converging and Optimizing. We see more organizations with internal groups that are focused on sustainable capabilities and commerce.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022. Following are recaps of some of the most pertinent presentations.

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5 Must-Know Predictions for Holiday 2022

Retail TouchPoints

That’s why summer 2022 is prime time for Retail TouchPoints to kickstart holiday coverage. And 64% of all consumers have purchased a virtual good or taken part in a virtual experience or service in the past year.”. In a recent Kearney Consumer Institute survey, 31% of consumers said inflation impacts them ‘very much.’

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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.