Retail TouchPoints

JULY 28, 2021

The APPRL acquisition expands Klarna’s roster of marketing services by allowing retailers to connect directly to relevant content creators in order to create social shopping content and track campaign results through Klarna. “As Social commerce is expected to account for $84 billion in U.S.

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Social Commerce Payment Services Comparison Shopping Shopping 264

Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

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Social Commerce Merchant Services Inventory Management Wholesale 82

Retail TouchPoints

OCTOBER 18, 2022

“We know our customers are inspired by the content and stories they see from their favorite influencers in their social feeds every day,” said William White, Chief Marketing Officer at Walmart U.S. in a statement.

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Social Commerce Advertising Marketing Planning 255

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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Social Commerce Beauty and Health Payment Services Accounting 130

Retail TouchPoints

JULY 22, 2022

At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. Now, at the halfway point of the year, we thought we’d check in on how well our predictions have held up. 2022 certainly isn’t turning out how anyone thought it would. Verdict: Spot on.

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Social Commerce Inventory Management Fulfillment Shipping 300

Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

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Social Commerce Beauty and Health Advertising Merchant Services 273

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. It was valued at $3.8

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Retail Marketing Marketing Social Commerce Consumer 130

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

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Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

JULY 7, 2022

“Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

Marketing 271

Marketing Social Commerce Consumer Management 271

Retail TouchPoints

APRIL 21, 2022

Want to Excel at Marketplaces? Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Community Commerce and the Explosion of Shoppable Content.

Retail Trends 259

Retail Trends Social Commerce ATS Consumer 259

Retail Assist

MARCH 1, 2023

Social commerce has revolutionised the way retailers interact with their customers. Creating direct connections, building relationships, increasing engagement, and ultimately facilitating sales, social media is the place that many consumers are choosing to place their transactions. Here’s why.

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Social Commerce Shopping Advertising Consumer 52

Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? However, we’re also starting to see B2B features appear in the B2C world, and we expect that to gain momentum in 2022 and beyond. For 2022 and Beyond: Live Commerce and the Metaverse.

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Checkout Drop-Shipping Customer Experience Shipping 317

Inside Retail

JULY 21, 2022

Appliances Online has been named Australia’s Online Retailer of the Year for 2022 – and two of the company’s rivals also took out major honours. Last year’s event was held virtually due to Covid movement restrictions, with the winners acknowledged at last night’s event.

Social Commerce 130

Social Commerce Retail Marketing Marketing ATS 130

Inside Retail

JULY 21, 2022

Appliances Online has been named Australia’s Online Retailer of the Year for 2022 – and two of the company’s rivals also took out major honours. Last year’s event was held virtually due to Covid movement restrictions, with the winners acknowledged at last night’s event.

Social Commerce 130

Social Commerce Retail Marketing Marketing ATS 130

Retail TouchPoints

JANUARY 21, 2022

Against daunting odds, the 2022 Na tional Retail Federation Big Show once again brought retailers and suppliers face to face IRL from Jan. 16-18 at New York City’s Javits Center. One of the things we had to do as a management team, and me personally, was put our people at the center of everything. Leadership Lessons.

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Returns Social Commerce Consumer Shipping 253

Retail TouchPoints

AUGUST 31, 2022

That’s why summer 2022 is prime time for Retail TouchPoints to kickstart holiday coverage. Prediction 5: Holiday 2022 Will Be a True Glimpse of Post-COVID Retail. Hilding Anderson, Head of Retail Strategy, North America, Publicis Sapient : “This year’s holiday season offers our first glimpse at a true post-COVID retail season.

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Sporting Goods Consumer Checkout Shipping 247

Retail TouchPoints

OCTOBER 6, 2022

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022.

Merchant Services 238

Merchant Services Payment Services Promotions Location 238

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 278

Marketing Wholesale Advertising Consumer 278

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 218

Marketing Advertising Customer Experience Planning 218

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse.

Marketing 319

Marketing Advertising Social Commerce Planning 319

Retail TouchPoints

APRIL 4, 2022

Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30, to walk the exhibit hall floor and hear from more than 280 speakers. As an actress you’re expected to be in your 20s forever, but [women in general] are not marketed to after 40 ,” Shields added. That’s instantly relatable.

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Social Commerce Consumer Marketing ATS 232

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. brands leverage these ecommerce strategies going into 2022? As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy.

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Advertising Social Commerce Promotions Outdoor 234

Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. When data is at the heart of a campaign, we see stronger outcomes, including at a creative level.

Marketing 130

Marketing Advertising Social Commerce ATS 130

Retail TouchPoints

NOVEMBER 21, 2022

Now the brand has expanded into activewear and pants, is available in 190 countries, and at last count was selling more than 30,000 T-shirts a day. These would be impressive numbers at any time, and are particularly so now in a sector of retail where success stories are few and far between — so how have they done it?

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Marketing Advertising Wholesale Apparel 295

Retail TouchPoints

FEBRUARY 9, 2022

From social media integrations and dynamic content to increased personalization and artificial intelligence, these advancements are revolutionizing ecommerce experiences around the world. In 2022 expect to see more brands developing mobile-friendly apps to complement both their online and physical stores. It’s all about convenience.

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Consumer Customer Experience Returns Shopping 299

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. At the same time, Pinterest CEO Bill Ready has brought in fellow Google veteran Martha Welsh as Head of Strategy.

Social Commerce 186

Social Commerce Payment Services Marketing Shopping 186

Inside Retail

JANUARY 2, 2023

While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.

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Shopping Social Commerce Wholesale Specialty Retailers 264

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 262

Marketing Advertising Consumer Marketing Spend 262

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. So what’s at play here and where might we go next? Anna Otieno is Head of Research, Strategy and Insights at New Engen.

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Social Commerce Consumer Shopping Marketing 252

Retail TouchPoints

OCTOBER 4, 2023

There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time. The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement.

Merchant Services 252

Merchant Services Social Commerce Checkout Payment Services 252

Retail TouchPoints

SEPTEMBER 14, 2022

14, for an inside look at one brand that has found the secret to livestream success.]. “If The vast array of social commerce products available across the major sites is dizzying, not least because it changes almost daily, but one thing is becoming clear — social media platforms in the U.S. The same goes for the U.S.,

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Social Commerce Shopping Advertising Consumer 251

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. In all other markets, Shops that do not enable checkout will no longer be allowed. The change will first be tested in the U.S., Outside of the U.S.

Merchant Services 285

Merchant Services Shopping Checkout Social Commerce 285

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 Experiential Effects: Give Your Customers a Gift. What does that mean?

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Customer Experience Social Commerce Advertising Shopping 307

Retail TouchPoints

DECEMBER 13, 2022

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. 12, 2022 with a segment hosted by media personality Noah Schnacky, who led viewers through a live tour of his favorite products, which customers could purchase via the program and pick up at Best Buy.

Shopping 190

Shopping Social Commerce Shipping Promotions 190

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 236

Marketing Consumer Advertising Social Commerce 236

Inside Retail

NOVEMBER 7, 2022

According to a recent report by Bain & Co and Meta, GDP growth and inflation in Southeast Asia are projected to perform better than other markets, such as the US and EU. Here’s a look at the key dates you need to know. In 2022, this event ran on 27 March. In Thailand, the annual water festival, Songkran, occurs on 13 April.

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ATS Social Commerce Consumer Promotions 130

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers. One key area to watch is rapid delivery or quick commerce.

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Fulfillment Social Commerce Customer Retention Consumer 241