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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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These Were the Top Retail Stories of 2022

VMS

W ITH THE WORLD adjusting to Covid a few years later as less of a threat and more a part of everyday life, retailers sought to return to business as usual. n 2022, inflation drove prices and interest rates higher. Starbucks workers organized at many locations in 2022. Advertisement. In 2022, everything reversed.

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New products, brand collabs and a global ad campaign: Tumi is on a roll

Inside Retail

2022 has been a busy year for Tumi, with a host of new product launches, a new global advertising campaign and several collaborations with famous celebrities all hitting the market in a bid to drive consumer demand for high-end luggage as the luxury travel industry starts picking up. An exciting year. The spirit of innovation.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Then in 2022 Walmart’s eCommerce sales were up 12%. This service is also beneficial for consumers worried about their goods being stolen after they are dropped off. 66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. More than 1.7

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How to Set Up Shipping in Google Merchant Center

Store Growers

Last Updated on July 6, 2022. When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost!

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4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. In the second quarter of 2022 only 14.5% One of the benefits is that it makes returns easier. Continue to increase advertising sales.