How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending
Retail TouchPoints
JANUARY 24, 2023
billion in 2022. What should advertisers be aware of when investing in this format? In January 2022, search grew by 24% YoY while the rest of digital grew 34% YoY. Come Q3, each month was increasingly negative for paid search spending by the biggest advertisers through the biggest agencies.
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