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UPS Expands Integrated Global Ecommerce Shipping Through ESW Partnership

Retail TouchPoints

UPS is cultivating its shipping capabilities for integrated international ecommerce through a partnership with ESW. The agreement between the shipping-and-logistics company and DTC ecommerce firm will aim to facilitate cross-border online business for brands seeking to reach consumers on a global scale.

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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

In this new landscape, the shipping experience has become more important to a brand’s bottom line — and reputation — than ever before. Here are three ways SMBs can deliver a more personalized shipping experience to build a happier, more loyal customer base. Offering different shipping speed options is no longer enough to differentiate.

Shipping 293
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Will soaring shipping costs make Australian manufacturing more attractive?

Inside Retail

The cost of shipping around the world has skyrocketed. Until now most retailers have absorbed the costs, but with no end in sight to the shipping crisis, it’s possible the price of goods for consumers is going to rise. What caused shipping costs to surge? Big companies lock in long term shipping contracts at agreed prices.

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How to Drive Wine Sales in 2023 with Digital Marketing

Retail TouchPoints

For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. The key is to avoid early mass media investment.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. If you need to say more, use preheader text.

Marketing 305
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon). Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. What is an integrated digital marketing campaign?

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