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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. Consumers are currently more willing to pay for fast shipping and are more tolerant with slower delivery, given the prevalence of shipping delays throughout the pandemic and through the holidays.

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Holiday 2021 Wrap-Up: Safety Protocols and Early Shopping Led to a Successful Season

Retail TouchPoints

Retailers pulled off a successful 2021 holiday season despite the challenges posed by the omicron variant and ongoing supply chain issues. 24, 2021, according to data from Mastercard. 21, 2021, through Jan. drop in 2020. 21, 2021, through Jan. drop in 2020. “It’s Overall sales were up 8.5%

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment. Michaels’ CEO Ashley Buchanan first revealed plans for a marketplace in a February 2021 story in The Wall Street Journal.

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Is it Time for RFID to Shine?

Retail TouchPoints

RFID is the killer app for this for most products, and this can be augmented by the use of computervision.” Adoption also is rising because prices are dropping. In 2021, the average cost of an RFID tag was four cents , down 80% from 2011, according to McKinsey. As a result, IDTechEx expects 39.3

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

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Preparing for the Unknown: Effectively Using Data to Predict this Year’s Holiday Trends

Retail TouchPoints

But what does this mean for 2021? Typically we could count on this data to guide us as we plan for the next holiday season. That uncertainty will cause some challenges for retailers as they look to demand planning. Tracking location data along with customer data can help stores better prepare for 2021.

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Communication Will be Key for Merchants This Holiday Season

Retail TouchPoints

The 2020 ecommerce holiday shopping and shipping season is expected to eclipse years past. Retailers will have to have a definitive plan to communicate order confirmations, delivery updates and delay notifications. Regardless, these communications will be crucial to whether holiday customers return throughout 2021. of total U.S.