Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Retail TouchPoints
JUNE 7, 2021
The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Side note: Users overwhelmingly preferred silent ads to those with sound, by a ratio of nine to one.).
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