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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands.

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Holiday 2021 Wrap-Up: Safety Protocols and Early Shopping Led to a Successful Season

Retail TouchPoints

Retailers pulled off a successful 2021 holiday season despite the challenges posed by the omicron variant and ongoing supply chain issues. 24, 2021, according to data from Mastercard. 21, 2021, through Jan. drop in 2020. 21, 2021, through Jan. drop in 2020. “It’s Overall sales were up 8.5%

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce. 31, 2021. “We’re

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping . Collect and Leverage First-Party Data .

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Preparing for the Unknown: Effectively Using Data to Predict this Year’s Holiday Trends

Retail TouchPoints

But what does this mean for 2021? Typically we could count on this data to guide us as we plan for the next holiday season. That uncertainty will cause some challenges for retailers as they look to demand planning. Tracking location data along with customer data can help stores better prepare for 2021.

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Is it Time for RFID to Shine?

Retail TouchPoints

RFID is the killer app for this for most products, and this can be augmented by the use of computervision.” Adoption also is rising because prices are dropping. In 2021, the average cost of an RFID tag was four cents , down 80% from 2011, according to McKinsey. As a result, IDTechEx expects 39.3