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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

Social Advertising: Annoying but Effective. The Interactive Advertising Bureau reported that social media ad revenues reached $41.5 The company’s dominance makes sense given that Facebook is the second-largest digital advertising platform in the U.S. billion in 2020, making up nearly 30% of all internet ad revenue.

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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. On one hand, ecommerce automation saves a ton of time compared to manual ways of executing an operation. Advertising. Email marketing.

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How GSN Makes Buying Fine Jewelry Friction-Free and Fiscally Responsible

Retail TouchPoints

Gem Shopping Network (GSN ) has carved a unique space in the shoppable media market: Its primary business is still conducted via linear television, akin to the Home Shopping Network and QVC, but it also is growing significantly through connected TV (CTV) and streaming platforms like Apple TV, Roku and YouTube.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. Big Box Stores Will Take Market Share From Amazon.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

As the ecommerce wars heat up, BigCommerce is making a name for itself as one of the top facilitators of digital trade, alongside competitors such as Shopify, Adobe Commerce and Salesforce Commerce Cloud. Amazon is the third-largest advertising platform on the planet, and it used to just be a marketplace.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023. At the moment a “ couple hundred U.S.-based Bing’s goal might be similar.

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Starbucks, Amazon and Gucci: Retail embraces crypto, but it’s not easy

Inside Retail

The industry’s latest move: accepting cryptocurrency as a form of payment. In August 2021, German streetwear brand Philipp Plein became the first fashion brand to accept cryptocurrency at its new crypto concept store in London. Since the beginning of this year, a number of brands have begun to process crypto payments in-store.