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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

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Opinion: An Unvarnished Review of the Smart Cart Shopping Experience

Retail TouchPoints

This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out. But there is a more middle-of-the-road area of self-checkout that is currently growing by leaps and bounds — smart carts. by the end of 2024.

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What Rewe’s hybrid concept says about the future of checkout-free stores

Inside Retail

Powered by Trigo, the store is based on a hybrid model, where customers can either choose to go through a conventional checkout process, or have a frictionless experience using the latest camera and sensor technology. If they opt for the autonomous checkout, customers need to use the Rewe app to register at the entrance to the store.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Certainly having more sellers and more products on its shopping platform should boost traffic and therefore advertising audiences.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%.

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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. In 2021, 20.8% in 2019 to 14.9% at the peak of the pandemic.

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What Amazon’s AI search tool Rufus means for marketplace sellers

Inside Retail

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.