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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon).

Consumer 311
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months.

Consumer 309
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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content.

Marketing 298
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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 345
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The Rise of Micro Markets in Airports

Retail TouchPoints

Consumers are also becoming more exposed to self-checkout options, and they are in turn becoming more normalized and natural. The growing exposure of travelers to self-service options has led to consumers preferring them as they are much more convenient than previous models.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is an integrated digital marketing campaign?

Marketing 286
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Data: Lidl hits record market share, as Asda nosedives

Retail Gazette

Lidl has achieved a new UK record market share hitting 8.1%, according to new data from Kantar, as Asda’s share plunged 0.8 The online grocer accounts for 1.8% of the overall grocery market, or 3% in London. percentage points in market share since last year, hitting 27.6% percentage points on last year. 9,426 27.6%

Marketing 102