Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential
Retail TouchPoints
NOVEMBER 10, 2020
Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79 on gifts, holiday items and additional “non-gift” purchases, according to data from the National Retail Federation and Prosper Insights & Analytics. Transparency shouldn’t end when a shopper makes a purchase: 73%.
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