Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. The Interactive Advertising Bureau reported that social media ad revenues reached $41.5

Payment Services 219

Payment Services Social Commerce Consumer Advertising 219

Inside Retail

JULY 26, 2021

Duty-free retail meets live commerce. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 Second-life commerce. million domestic travellers.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Targeting Makes Google Paid Ads Cost-Effective, but Privacy Concerns Loom. and ROAS rising 29% year-over-year.

Advertising 201

Advertising Returns Social Commerce Marketing 201

Retail TouchPoints

AUGUST 3, 2021

The fashion resale market is one of the fastest growing consumer-driven sectors today. The resale market is set to hit $36 billion by 2024, growing at 39% CAGR (versus overall retail at approximately 2% pre-pandemic). Source: ThredUP, 2020 Resale Report. Social Commerce. Livestream Commerce. Fashion Resale.

Fashion 286

Fashion Social Commerce Fast Fashion Consumer 286

Retail TouchPoints

MARCH 30, 2022

From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. The primary solution?

Social Commerce 274

Social Commerce Payment Services Checkout Shopping 274

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Retail Marketing 305

Retail Marketing Marketing Boutique Fashion 305

Retail TouchPoints

APRIL 21, 2021

Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data. Each indicates specific local data such as currency, language or product availability. Many retailers are setting up shops on Pinterest, driven by last year’s explosion in ecommerce sales.

Marketing 293

Marketing Accounting Advertising Consumer 293

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. NBC’s hybrid 2020/2021 logo. Organizers ultimately decided to stick with 2020 — Tokyo’s governor said an odd number was “out of the question.” -Bryan Wassel, News Editor. shoppers still need a bit of a nudge. Adam Blair, Editor.

Advertising 305

Advertising Social Commerce Marketing Shopping 305

Retail TouchPoints

MAY 20, 2024

Saks Social Club has helped bolster the luxury ecommerce retailer’s marketing initiatives, with members starring in its campaigns, creating custom content for Saks digital channels and supporting virtual and in-person events.

Marketing 216

Marketing Fashion Consumer Social Commerce 216

Retail TouchPoints

DECEMBER 7, 2021

million loss in Q3 2020. Acquisition for DTC can be expensive depending on the product category, so more than ever brands should use owned channels like email and SMS, especially with Apple’s iOS 15 release in the fall,” said Courtney Hedges, AVP of Digital Marketing for LiveArea , a global customer experience and commerce agency.

Social Commerce 191

Social Commerce Consumer Marketing Advertising 191

Retail TouchPoints

JULY 22, 2022

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. Prediction #1: Content will Become Central to Commerce. At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. Verdict: Spot on.

Social Commerce 293

Social Commerce Inventory Management Fulfillment Shipping 293

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. The average shopper was on a digital device for more than 10 hours per day in 2020, and 60% of adults agreed that the content often wasn’t positive.

Marketing 224

Marketing Consumer Advertising Social Commerce 224

Retail TouchPoints

NOVEMBER 10, 2020

While this figure is down $50 from 2019, given 2020’s overall uncertainty, such a slight decline would represent a significant victory. Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79 Transparency shouldn’t end when a shopper makes a purchase: 73%.

Shipping 246

Shipping Fulfillment Shopping Consumer 246

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

AUGUST 6, 2020

Influencers have become a mainstay in the beauty marketing world. But because skincare brand TULA exists at the intersection of beauty and wellness, CEO Savannah Sachs felt that the budding brand had to take a different approach to influencer marketing.

Marketing 190

Marketing Beauty and Health Consumer Social Commerce 190

Indigo 9 Digital

MAY 6, 2022

trillion in sales, China has the largest eCommerce market in the world, by a large margin. If you are curious about the eCommerce market in China then consider these 11 facts about its size, competition and trends. The Chinese eCommerce market is dominated by several eCommerce giants, the largest of which is Alibaba.

Merchant Services 52

Merchant Services Marketing Payment Services Social Commerce 52

Inside Retail

MAY 29, 2022

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Impressive milestones regional e-commerce platforms have hit during shopping festivals in Southeast Asia illustrate the phenomenon. Social commerce will remain a preferred shopping channel.

Social Commerce 130

Social Commerce Consumer Shopping Grocer 130

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

Retail TouchPoints

JUNE 3, 2021

Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue.

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245

Retail TouchPoints

AUGUST 1, 2022

It’s one of the most active communities on TikTok, all centered around the hashtag #BookTok — but don’t confuse it with social commerce. And in the process, it’s taken all the marketing out of a book’s success. Let’s back up a sec and take a look at how #BookTok has revolutionized book sales.

Social Commerce 233

Social Commerce Accounting Marketing Planning 233

Retail TouchPoints

MARCH 11, 2021

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home , a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition livestream, which will be held on Walmart’s TikTok channel the night of March 11.

Social Commerce 149

Social Commerce Outdoor Shopping Marketing 149

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Social commerce generated approximately $ 475 billion (U.S.)

Advertising 222

Advertising Social Commerce Promotions Outdoor 222

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 235

Shopping Social Commerce Merchant Services Fashion 235

Inside Retail

APRIL 27, 2021

Groups like Facebook are keen to make a bigger push into the luxury market and “social commerce”, but to do so they need to show that their platforms are not a conduit for counterfeiting and are safe for brands, some of which are reluctant to sell their products through third-party players.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Inside Retail

APRIL 27, 2021

Groups like Facebook are keen to make a bigger push into the luxury market and “social commerce”, but to do so they need to show that their platforms are not a conduit for counterfeiting and are safe for brands, some of which are reluctant to sell their products through third-party players.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

Social Commerce 130

Social Commerce Returns Marketing Location 130

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

Accessories 130

Accessories Marketing Advertising Fashion 130

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 this year — a 35% increase over 2020 — according to Insider Intelligence. It’s about telling a story but connecting it to commerce.”

Social Commerce 236

Social Commerce Accounting Marketing Planning 236

Inside Retail

OCTOBER 5, 2021

The social-commerce app matches women with a contributor sharing a similar body type who can guide them on the best styles to suit their physical characteristics. In the US, Statista reported that return deliveries cost US$550 billion in 2020, with this cost expected to swell globally into a $1 trillion issue.

Fashion 246

Fashion Social Commerce Telecommunications Returns 246

Retail TouchPoints

DECEMBER 22, 2021

After a sharp contraction in 2020, luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods will finish out the year 29% higher than last year, at $324.3 Online sales of luxury goods are expected to jump 27% YoY in 2021, and that’s following a 50% YoY increase in 2020, according to Bain. “

Social Commerce 220

Social Commerce Consumer Shopping Marketing 220

Retail TouchPoints

FEBRUARY 23, 2021

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 238

Advertising Social Commerce Consumer Marketing 238

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. RTP: What components of a social commerce strategy do you believe are key to successful livestream shopping?

Shopping 152

Shopping Social Commerce Promotions Department Stores 152

Retail TouchPoints

FEBRUARY 25, 2022

Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Livestream shopping has taken off in China, with the market growing at a compound annual growth rate (CAGR) of more than 280% between 2017 and 2020 to reach an estimated $171 billion in 2020. Looking Ahead.

Shopping 289

Shopping Marketing Consumer Planning 289

Inside Retail

JANUARY 11, 2024

This is where acute marketing tactics come into play. How the Stanley tumbler went from dead to widespread When Stanley was originally launched in 1913, the company’s beverage and food containers were primarily marketed toward “rough and tumble” male consumers for arduous expeditions like hikes or long travel journeys.

Department Stores 130

Department Stores Wholesale Marketing Consumer 130

Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. In the last 12 months alone, that customer base’s social commerce spending has risen 50 per cent, from $10/month to $15/month. Voice commerce could potentially address at least some of this market,” stated the report. “As

Social Commerce 130

Social Commerce Shopping Fulfillment Consumer 130

I Vend

JANUARY 20, 2021

2020 was a difficult year for the world and offline retail in particular was hit hard. Cloud POS Market size exceeded USD 1.5 billion in 2019 and is expected to grow at a CAGR of over 27% from 2020 to 2026. Social commerce allows retailers to sell through social media platforms like Facebook, Instagram and Twitter.

Payment Services 98

Payment Services Social Commerce Checkout Fulfillment 98