Retail TouchPoints

JULY 23, 2020

billion people, engage them with relevant content and lead them quickly down the marketing funnel to purchase at an unparalleled scale. By adding a real social commerce component to the platform, Facebook now has much better information about real purchase intent. from 2019.

Social Commerce 216

Social Commerce Shopping Advertising Marketing 216

Retail TouchPoints

MARCH 11, 2022

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Meta Showcases Social Commerce Successes.

Social Commerce 267

Social Commerce Merchant Services Advertising Shopping 267

Wiser

APRIL 3, 2023

Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. This is social commerce. billion dollars.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Retail TouchPoints

JUNE 10, 2022

billion in 2020, at a compound annual growth rate of 13% , according to data from Bloomberg. Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. The market could reach $783.3 billion in 2024, up from $478.7

Social Commerce 258

Social Commerce Advertising Consumer Customer Experience 258

Retail TouchPoints

JULY 29, 2021

For those who are a bit fuzzy on social media history, that equates to 16 years. In that time, Bojanowski has seen her fair share of shifts and transformations in the business, but even still 2020 stood out, as it did for many retail executives. As the company’s SVP and GM of Ecommerce, Bojanowski was at the center of the storm.

Social Commerce 278

Social Commerce Checkout Payment Services Clienteling 278

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. So what does it take to turn social media users from passive scrollers into active customers?

Payment Services 220

Payment Services Social Commerce Consumer Advertising 220

Inside Retail

JULY 26, 2021

Duty-free retail meets live commerce. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 million domestic travellers. Creating virtual IP to contest KOLs.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Targeting Makes Google Paid Ads Cost-Effective, but Privacy Concerns Loom.

Advertising 217

Advertising Returns Social Commerce Marketing 217

Retail TouchPoints

MARCH 30, 2022

From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. The primary solution?

Social Commerce 290

Social Commerce Payment Services Checkout Shopping 290

Retail TouchPoints

AUGUST 3, 2021

The resale market is set to hit $36 billion by 2024, growing at 39% CAGR (versus overall retail at approximately 2% pre-pandemic). Source: ThredUP, 2020 Resale Report. Social Commerce. Facebook, Instagram, TikTok and Amazon are all surfing the social commerce wave to try and leapfrog their competitors.

Fashion 289

Fashion Social Commerce Fast Fashion Consumer 289

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

NOVEMBER 10, 2020

While this figure is down $50 from 2019, given 2020’s overall uncertainty, such a slight decline would represent a significant victory. People will be staying at home and having a much more isolated Christmas,” said Peter Sheldon, Senior Director, Commerce Strategy at Adobe in an interview with Retail TouchPoints.

Shipping 246

Shipping Fulfillment Shopping Consumer 246

Retail TouchPoints

JULY 22, 2022

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. Prediction #1: Content will Become Central to Commerce. Verdict: Spot on.

Social Commerce 301

Social Commerce Inventory Management Fulfillment Shipping 301

Retail TouchPoints

AUGUST 19, 2021

We’ve done our Future Consumer Index seven times during COVID-19 and at this point, 19% say they have no fear at all [about COVID-19] and 33% say they’ll feel more comfortable in the next six months,” Orschell said in an interview with Retail TouchPoints. However, availability of products continues to be a challenge for many retailers.

ATS 299

ATS Markdowns Consumer Social Commerce 299

Retail TouchPoints

DECEMBER 7, 2021

million loss in Q3 2020. The one thing that’s not changing is that DTCs will need to be able to look at CPA ratio against lifetime value,” Hamilton explained. The challenge will always be keeping CPA at a reasonable level and having enough of an eye toward retention. RECOMMENDED LISTENING: Riding the Social Commerce Wave.

Social Commerce 205

Social Commerce Consumer Marketing Advertising 205

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The news that no spectators, not even locals, will be allowed at this year’s Olympics, not only means the loss of upwards of $1.2 NBC’s hybrid 2020/2021 logo. Nicole Silberstein, Ecommerce Editor. Bryan Wassel, News Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JULY 19, 2022

But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear. The company clearly plans to exploit these advantages as it pushes full steam ahead with a slate of new shopping features and new leadership at the helm. Spoiler alert — she got the job.

Shopping 243

Shopping Social Commerce Merchant Services Fashion 243

Inside Retail

MAY 29, 2022

Impressive milestones regional e-commerce platforms have hit during shopping festivals in Southeast Asia illustrate the phenomenon. Singapore-based e-commerce platform Shopee broke its 2020 record with over 2 billion items sold throughout the 11.11 Social commerce will remain a preferred shopping channel.

Social Commerce 130

Social Commerce Consumer Shopping Grocer 130

Retail TouchPoints

MARCH 23, 2022

As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. At the same time, ecommerce giant and main Spring Festival Gala sponsor JD.com reported sales increases of more than 50% during the Spring Festival. trillion by 2028. In the U.S.,

Advertising 238

Advertising Social Commerce Promotions Outdoor 238

Retail TouchPoints

MAY 20, 2024

Saks Social Club has helped bolster the luxury ecommerce retailer’s marketing initiatives, with members starring in its campaigns, creating custom content for Saks digital channels and supporting virtual and in-person events.

Marketing 232

Marketing Fashion Consumer Social Commerce 232

Retail TouchPoints

MARCH 11, 2021

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home , a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition livestream, which will be held on Walmart’s TikTok channel the night of March 11.

Social Commerce 150

Social Commerce Outdoor Shopping Marketing 150

Inside Retail

OCTOBER 5, 2021

The social-commerce app matches women with a contributor sharing a similar body type who can guide them on the best styles to suit their physical characteristics. Kelly Miller, general manager of retail at Mirvac, said the partnership will provide opportunities to bring digital and physical communities together. “As

Fashion 246

Fashion Social Commerce Telecommunications Returns 246

Retail TouchPoints

AUGUST 1, 2022

“It’s interesting that TikTok has allowed a ‘capital C’ corporation to be involved, but I think it stems from the fact that Barnes & Noble was the very first retailer to identify that #BookTok was a driving factor in book sales ,” said Jessica Brigman, Senior Account Executive at The Walt Disney Co. ’s The Back Story of #BookTok.

Social Commerce 249

Social Commerce Accounting Marketing Planning 249

Retail TouchPoints

DECEMBER 22, 2021

After a sharp contraction in 2020, luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods will finish out the year 29% higher than last year, at $324.3 Online sales of luxury goods are expected to jump 27% YoY in 2021, and that’s following a 50% YoY increase in 2020, according to Bain. “

Social Commerce 236

Social Commerce Consumer Shopping Marketing 236

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

Shopping 161

Shopping Social Commerce Promotions Department Stores 161

Retail TouchPoints

JUNE 3, 2021

Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. New and emerging technologies are needed to ride on these trends,” said Joshua Emblin, Territory Director, APAC, at Commercetools. . Interestingly, the 65+ demographic is particularly active on YouTube.

Social Commerce 130

Social Commerce Shopping Fulfillment Consumer 130

I Vend

JANUARY 20, 2021

2020 was a difficult year for the world and offline retail in particular was hit hard. billion in 2019 and is expected to grow at a CAGR of over 27% from 2020 to 2026. Digital commerce allows retailers to integrate sales channels across their enterprise and transform their retail operations into a single unified system.

Payment Services 98

Payment Services Social Commerce Checkout Fulfillment 98

Inside Retail

NOVEMBER 8, 2023

According to industry analytics research firm Statista , the books market in the United States is expected to grow at a compound annual growth rate of 2.33 million print books were sold in the US alone in 2020, marking an 8.24 So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing.

Social Commerce 130

Social Commerce Returns Marketing Location 130

Retail TouchPoints

DECEMBER 21, 2020

The reseller, which first announced the plans in late September 2020, has not issued a target price range or the number of shares to be made available. As of February 2020, shoppers were expressing increased interest in second-hand clothing: at the time, used items took up 14% of consumers’ closet space, according to a Poshmark study.

Planning 275

Planning Fashion Consumer Social Commerce 275

Inside Retail

JANUARY 5, 2023

Chen joined TikTok’s parent company Bytedance in December 2020, and was the president of its news aggregator app Jinri Toutiao. In his new role at TikTok, Chen is expected to lead online retail product operations and be under the leadership of Bob Kang Zeyu, the president of e-commerce.

Payment Services 130

Payment Services Checkout Social Commerce Promotions 130

Inside Retail

JANUARY 5, 2023

Chen joined TikTok’s parent company Bytedance in December 2020, and was the president of its news aggregator app Jinri Toutiao. In his new role at TikTok, Chen is expected to lead online retail product operations and be under the leadership of Bob Kang Zeyu, the president of e-commerce.

Payment Services 130

Payment Services Checkout Social Commerce Promotions 130

Retail TouchPoints

MAY 20, 2022

A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital commerce, but thanks to President Ken Natori, the company’s second-generation leader, Natori is just that. And earn his stripes he has.

Wholesale 224

Wholesale Department Stores Fashion Social Commerce 224

Retail TouchPoints

FEBRUARY 25, 2022

Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Livestream shopping has taken off in China, with the market growing at a compound annual growth rate (CAGR) of more than 280% between 2017 and 2020 to reach an estimated $171 billion in 2020. Looking Ahead.

Shopping 299

Shopping Marketing Consumer Planning 299

Inside Retail

JANUARY 11, 2024

Austrian drinks brand Waterdrop is looking to tap into the growing trend of ‘status water bottles’ through a collaboration with world number one tennis player Novak Djokovic at the Australian Open. As marketing manager at Stylerunner Lucy Howe told Inside Retail, “The Australian woman is clearly now looking to us for these items.”

Accessories 130

Accessories Marketing Advertising Fashion 130

Retail TouchPoints

MAY 13, 2021

billion ) buoyed by the consolidation of the Sun Art supermarket business, in which Alibaba took a controlling stake in October 2020. Taoxianda drove Sun Art’s digitalization of its hypermarkets, with online representing 24% of Sun Art’s sales in fiscal year 2021, up from 17% in fiscal year 2020. billion yuan ( $109.5 billion ). .

Home Furnishings 175

Home Furnishings Merchant Services Supermarket Social Commerce 175

Retail TouchPoints

APRIL 4, 2022

With most brands the product comes first, but we started with the community first,” said actress Brooke Shields, Founder and CEO of the digital wellness platform Beginning is Now , which is aimed at women over 40. “As As an actress you’re expected to be in your 20s forever, but [women in general] are not marketed to after 40 ,” Shields added.

Social Commerce 236

Social Commerce Consumer Marketing ATS 236