Retail TouchPoints
MARCH 26, 2024
Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data.
Retail TouchPoints
AUGUST 27, 2020
Every presidential election cycle, marketers prepare for the national conversation to be overtaken by politics. But this year, political advertising spend stands to be unprecedented — in both volume and strategy — and savvy marketers should be ready with a backup plan, depending on their ad strategy.
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Inside Retail
MAY 8, 2022
Since early 2020, like everyone, I’ve been online a lot more. I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). Yes, you read that right.
Retail TouchPoints
FEBRUARY 23, 2021
In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.
Retail TouchPoints
FEBRUARY 4, 2022
For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2020 to $10.3
Retail TouchPoints
JUNE 4, 2021
Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks to become a place where shoppers not only find products but also buy them. As Amazon has emerged as the third-largest digital advertising platform in the U.S. That’s a far cry from Amazon’s 1.7
Retail TouchPoints
OCTOBER 7, 2020
To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.
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