Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
In the first quarter of its 2021 fiscal year (the three months ended August 30, 2020), Nike’s direct business was up 82%. Fast forward to 2021 and sales generated through Nike’s wholesale channel made up 61% of Nike’s sales. In 2020 Nike launched its first ever line of maternity activewear. Apple does this best.
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