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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

The holiday 2020 surge in ecommerce caused digital headaches as shoppers contended with slow or unresponsive web sites, and retailers can’t afford a repeat in 2021. After all, it’s better to advertise fewer products than harm customer loyalty by telling someone the item they ordered isn’t actually available.

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The Most Important Retail Metrics to Leverage in 2021

Retail TouchPoints

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Website traffic: More than 4.5

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What Amazon’s AI search tool Rufus means for marketplace sellers

Inside Retail

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. In July 2020 Google eliminated commissions and fees , making it free for merchants to not only list their products on Google but also to highlight deals and discounts. digital ad revenue (up from 7.8%

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Amazon FBA Boosts Sustainability Efforts With Two Circular Commerce Programs

Retail TouchPoints

Merchants can then set the price for items based on their condition and manage pricing, advertising and sales using their existing processes. by the end of 2021. The programs join FBA Donations, which was launched in 2019 and 2020 in the U.S., FBA Grade and Resell is currently available in the UK and will expand to the U.S.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Social media advertising and how to leverage it.

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Preparing for the future of online retail

Inside Retail

According to the latest data from Australia Post, more than four in five households shopped online in early 2021 – an all-time high that’s been rising steadily since the global pandemic first sent people to online channels in record numbers. Australians spent an unprecedented $50.46 Fulfilment of the future.