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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 trillion in 2020, while U.S. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo. trillion , up from $1.1 18 and Dec. 18-31 window. “In

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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One-third think seven-day free shipping is ‘acceptable.’ on average.

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Q4 Roundup: Amazon and Target’s Success Spotlights Fulfillment Prowess, Stores or no Stores

Retail TouchPoints

Fulfillment was a key driver during the ecommerce-driven final quarter of 2020. Amazon in particular invested more than $60 billion in shipping alone in 2020, helping it maintain blazing fast delivery times, but O’Shea believes its lack of a significant physical store footprint will cause it to lag behind the competition to some degree. “The

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

31, 2021. “We’re toy industry sales increased 11% in Q3 2021 from 2020, according to the NPD Group , driven by price increases, a continuation of pandemic lifestyles and fewer promotions. Adobe reports that out-of-stock messages are up 172% compared to January 2020 and up 360% from January 2019. said Pandya. “

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

In fact, Salesforce has already predicted that the modest growth of the 2021 holiday shopping season could foreshadow this year , with Q1 data showing a 3% YoY decrease in global digital sales. and shoppers placed 12% fewer orders worldwide compared to the same period in 2021. Shoppers will Buy Even Earlier to Avoid Price Hikes.

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Communication Will be Key for Merchants This Holiday Season

Retail TouchPoints

The 2020 ecommerce holiday shopping and shipping season is expected to eclipse years past. Brick-and-mortar sales — which will account for 81.2% Regardless, these communications will be crucial to whether holiday customers return throughout 2021. of total U.S. holiday retail — are expected to decline 4.7%

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. That’s a drop in the bucket compared to Amazon’s 1.7 Google Ads accounts for the vast majority of the company’s revenue. In 2020, Amazon took a little over 10% of U.S.