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True Classic Boosts Post-Purchase Email CTR by 1.87%

Retail TouchPoints

True Classic ’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider.

Shipping 241
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5 Ways To Rein In Costly Online Returns

Retail TouchPoints

With record-setting online sales looming on the horizon for the holiday season, retailers also are bracing for an onslaught of online returns. Those retailers selling primarily or exclusively online are expecting a corresponding hike in the volume of returns, but not much difference in the return rates they have become accustomed to.

Returns 178
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Hanna Andersson Gives Fans What They’ve Long Wanted — A Loyalty Program

Retail TouchPoints

In addition to discounts, program members also will receive shipping perks, early access to sales and new product launches, and exclusive access to limited edition drops. In 2019, Hanna Andersson shifted to a fully DTC model , closing all its stores and ending its wholesale business.

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Holiday 2021 Wrap-Up: Safety Protocols and Early Shopping Led to a Successful Season

Retail TouchPoints

compared to 2019 for the six weeks from Nov. The other complicating factor is you’ve got consumers who are incredibly aware of the supply chain, inventory and shipping challenges that are out there. The rise in traffic compared to 2020 showed that shoppers are starting to return to stores. Overall sales were up 8.5%

Shopping 275
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Retail Sales Grew 3% Over Extended Holiday Purchase Period — And the Season Isn’t Over Yet

Retail TouchPoints

In fact, the impacts of the most unique holiday in decades are still being felt: retailers should plan for continued shipping delays in the short term, and also continue to refine their omnichannel operations as they prepare for the rest of 2021. 3 shopping day in 2019. Contactless Services Can Soothe the Bite of Remote Returns.

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DTC Activewear Brand Vuori Valued at $4B After Latest Funding

Retail TouchPoints

The company plans to add more than 100 additional stores in the U.S. in the next five years and also has its sights set on international expansion, with plans to launch omnichannel operations in key markets in Western Europe and Asia Pacific next year as well as an innovation center in Taiwan. Listen to the full episode here.].

ATS 258
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The return of Tigerlily: An in-depth interview with the new CEO

Inside Retail

It was our best month online since December 2019. IR: Speaking of those ups and downs, do you attribute that to Covid, or more to the previous rebrand in 2019 not really turning out as planned? We changed our shipping threshold – free standard and express. Every single person in the brand is at a sprint right now.

Returns 246