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Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Retail TouchPoints

Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Last year the top priority was engaging customers in real time. The use of AI by marketers globally has increased by 186%.

Marketing 252
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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

Marketing 253
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5 Trends Driving the Future of Ecommerce Innovation

Retail TouchPoints

Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. We did more sales in November and December 2020 than in all of 2019. They have to see it to buy it.

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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand. Rather than creating one ad for many, now we create many ads for all.” Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

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Luxury’s ‘Paradigm Shift’ to Online: COVID Necessity Becomes Growth Engine

Retail TouchPoints

billion — a 1% increase from pre-pandemic times in 2019. But like much of the world, the luxury sector looks very different today than it did in 2019. Younger generations are very luxury-driven in Asian markets as well,” said Bousquet-Chavanne. High-End Products Require a High-End Digital Experience.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. The goal was to enable fast, secure transactions across all devices (critical for Forever 21’s mobile-first customer base). “And

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