How the return of the Victoria’s Secret fashion show could create “brand heat”
Inside Retail
MAY 23, 2024
First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. But what exactly does the return of this fashion show indicate for the brand and its attempts at a comeback? However, the impact of these marketing shifts remains to be seen.
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