2019 Brand Management Customer Experience Promotions 
Inside Retail
OCTOBER 20, 2022
At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category.
Retail TouchPoints
MARCH 9, 2023
Easier said than done, especially for a brand that is still working its way back from the brink. Hawkins — who was hired in February 2022, just one month after former Paper Source CEO Winnie Park was appointed to lead the brand — is central to that effort.
Retail TouchPoints
MAY 10, 2021
As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.
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