2019, Brand Management, Consumer and Shipping

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Earlier this month, popular US-based intimates brand Parade was acquired by Ariela & Associates International (AAI), a global manufacturer of branded and private-label apparel. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

MARCH 9, 2023

Easier said than done, especially for a brand that is still working its way back from the brink. Hawkins — who was hired in February 2022, just one month after former Paper Source CEO Winnie Park was appointed to lead the brand — is central to that effort. We just did an event with 100 influencers at our Hollywood store.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

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