As Ted Baker store closures begin, what went wrong?
Retail Gazette
APRIL 8, 2024
Ted Baker is set to close 15 UK stores and cut some head office roles, as administrators take action to try to save the fashion brand. NODL licenses the brand in the UK and Europe from Authentic Brands Group (ABG), the brand management group which owns Reebok, Forever 21 and David Beckham which bought Ted Baker for £211m just 18 months ago.
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