Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
In 2017 Nike sold its product through an estimated 30,000 retailers but by 2019 it only had 40 strategic retail partners. Compare the experience of shopping for a new pair of shoes or yoga pants at Macy’s versus at Nike’s flagship House of Innovation store in New York. Nike also reduced its reliance on department stores.
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