Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
In 2017 Nike sold its product through an estimated 30,000 retailers but by 2019 it only had 40 strategic retail partners. Nike also reduced its reliance on department stores. Gone are the days when consumers flood department stores buying everything from shoes to appliances. Do you like this content?
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