Inside Retail

AUGUST 22, 2023

Earlier this month, popular US-based intimates brand Parade was acquired by Ariela & Associates International (AAI), a global manufacturer of branded and private-label apparel. Since the brand’s acquisition, several products, especially the original witch hazel toner, have gained massive popularity on TikTok, with #thayers at 1.1

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Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. What’s a Silverette? Why do you need a breast pump?

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Retail TouchPoints

MARCH 9, 2023

Here’s one thing he’s learned about that generation, both at work and at home — they want what they want when they want it. “My Easier said than done, especially for a brand that is still working its way back from the brink. So for us it’s really about getting the right products to her at the right time.”

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Mass Relators

DECEMBER 20, 2021

. — Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. The 48-year company veteran will be succeeded by Malinda Renfroe.

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Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.

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