2019 Advertising Retail Trends Wholesale 
Indigo 9 Digital
NOVEMBER 16, 2023
One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. Many direct-to-consumer retailers open stores as a way to grow the top line but also as a path to profitability. In 2019 Casper spent $154.6 Warby Parker spent $43.3
Indigo 9 Digital
MARCH 17, 2022
Nike is an example of a high-profile retailer that decided to stop selling on Amazon in 2019. These sellers had record sales that were up 60% over 2019. For a smaller retailer deciding to sell on Amazon may be the activity that kick starts your growth. During Amazon Prime Day in 2020 third party sellers generated $3.5
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Indigo 9 Digital
FEBRUARY 28, 2023
The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. We sat down as a company to figure this out."
Indigo 9 Digital
JULY 21, 2023
The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram alone. Having advertised with Facebook and Instagram since very early on, we saw the cost to acquire customers rise significantly, and it's at a place now where it's just unsustainable. Do you like this content?
Indigo 9 Digital
MARCH 11, 2022
In 2019 a 96 year old WWII veteran entered a Chick-fil-A store in Maryland. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. A lot of times a retailer can’t quite figure out why their business isn’t performing the way they want it to.
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