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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

These platforms are growing as destinations for social shopping, which marries social media and online shopping, due to their tech prowess and massive user bases. Let’s see how the rise in social shopping shapes how brands reach always-on shoppers. Online shopping gets social. billion in 2019. Retail Dive.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

With companies like Shopify it has never been easier to set up shop online. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. In 2019 Casper spent $154.6 million in revenue and in 2019 it lost $93.0

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Shopping Statistics. image: NRF.

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6 Things You Need to Know About Etsy

Indigo 9 Digital

By Tricia McKinnon If you are looking for a piece of clothing that’s original something you are not going to see everyone walking down the street wearing then perhaps instead of shopping at Zara or Shein you should give Etsy a try. We’re starting to advertise in channels where men are a bigger part of the viewership.” “We There were 5.3

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Let’s not forget about advertising.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Consumers are looking for one stop shopping. What we are witnessing is a trend towards more convenient shopping trips.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. By 2019 Oatly was available in 7,000 stores and coffee shops across the United States including places like Whole Foods and Target. By all accounts Oatly is an overnight success.