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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023. At the moment a “ couple hundred U.S.-based Bing’s goal might be similar.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

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Watch out World – Amazon is Coming for TV

Retail TouchPoints

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. This shift will make Prime Video “the largest premium ad-supported service, reaching an estimated 115 million viewers in the U.S. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It The result is a much lower barrier of entry for merchants looking to capitalize on Google’s massive reach.

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How Indian brands could benefit from Walmart’s ambitious export goals

Inside Retail

Joined by his management team, McMillon met with suppliers, merchants, grantees, artisans and MSMEs (micro and small to medium enterprises) across the company’s programs, such as Walmart Sourcing, Walmart Vriddhi, Flipkart, PhonePe, Walmart Marketplace, Walmart Global Tech In India and Walmart Foundation. per cent to US$26.8

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Households with children in elementary and high school are set to spend an average of $789.49 , far exceeding the 2019 record of $696.70. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.