Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. Many direct-to-consumer retailers open stores as a way to grow the top line but also as a path to profitability. In 2019 Casper spent $154.6 Warby Parker spent $43.3
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