Jason & Scot Show Episode 257 – Cookies, IDFA, and Commerce Deep Dive
Retail Geek
MARCH 18, 2021
Safari (19% share) 3P cookies blocked as of March 2020 Firefox (4% share) 3P blocked as of Sept 2019 Chrome (64% share) will block 3P January 2022. Apple Identifier for Advertisers (IDFA) – Goes from Opt Out to Opt In Q1 2021 Google Play Services ID for Android (GPS ADID) – Still Opt Out. Publishers – Loser.
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