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Analysis: The many faces of social commerce in China

Inside Retail

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. Second-life commerce.

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The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Retail TouchPoints

Founded in Los Angeles in 2019, the brand started out with the ambitious goal of disrupting the T-shirt category — a saturated, highly commoditized space. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales and elusive profitability, True Classic is doubling down on digital. .

Marketing 295
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Marketers are really at the forefront of this transformation ,” Schwartz said. since the 2019 State of Marketing report. “It

Marketing 252
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How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

“It’s interesting that TikTok has allowed a ‘capital C’ corporation to be involved, but I think it stems from the fact that Barnes & Noble was the very first retailer to identify that #BookTok was a driving factor in book sales ,” said Jessica Brigman, Senior Account Executive at The Walt Disney Co. ’s Merchandising the #BookTok Movement.

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Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Market research by Ipsos and Sixth Factor has found they are also more willing to pay up to a 20 per cent premium for direct purchases from brand websites, making DTC a feasible model.

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11 Things to Know About China’s eCommerce Market

Indigo 9 Digital

trillion in sales, China has the largest eCommerce market in the world, by a large margin. If you are curious about the eCommerce market in China then consider these 11 facts about its size, competition and trends. The Chinese eCommerce market is dominated by several eCommerce giants, the largest of which is Alibaba.

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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 working with the leading agencies, publishers and marketers across digital media.