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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

Ecommerce returns are the new reality for retailers, but their rapid rise doesn’t have to crush conversion rates and profitability. Consider how returns are central to the customer experience and can create a competitive advantage, differentiate a brand and increase customer lifetime value. Turn Returns Upside Down.

Returns 289
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Walmart Offers Free At-Home Pickups for Online Product Returns

Retail TouchPoints

Seeking to minimize customers’ return complexities, Walmart has partnered with FedEx for at-home pickup of unwanted gifts or ill-fitting apparel. Customers can schedule returns via the new Carrier Pickup by FedEx service for products that have been shipped and sold by Walmart.com, using either the website or the Walmart app.

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The Looming Spike In Returns Abuse

Retail TouchPoints

Consumer-friendly and flexible return policies can be the difference between getting a new customer and losing a sale. According to proprietary research conducted by Forter, 23% of shoppers will abandon their carts if returns options are poor. Returns Abuse And Customer Expectations. This is amplified in some industries.

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Holiday 2021 Wrap-Up: Safety Protocols and Early Shopping Led to a Successful Season

Retail TouchPoints

compared to 2019 for the six weeks from Nov. drop in 2020. “It’s The other complicating factor is you’ve got consumers who are incredibly aware of the supply chain, inventory and shipping challenges that are out there. The rise in traffic compared to 2020 showed that shoppers are starting to return to stores.

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Communication Will be Key for Merchants This Holiday Season

Retail TouchPoints

The 2020 ecommerce holiday shopping and shipping season is expected to eclipse years past. Brick-and-mortar sales — which will account for 81.2% Regardless, these communications will be crucial to whether holiday customers return throughout 2021. of total U.S. holiday retail — are expected to decline 4.7% Consumers Want Options.

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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

Retail TouchPoints

The study found that this evolving area was already causing retailers to shift their budgets: Google Shopping (the image-focused product ads that appear at the top of a search) spend was up approximately 7% in 2019, while Google paid search (the text-based links that appear within the search results) spend fell nearly 8%.

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

While we predict that ASP will increase monthly between 8% and 12% for the remainder of 2022, there is a silver lining for holiday shoppers: the return of discounting. For example, store associates should get measured on fulfillment metrics if they are picking and shipping. 5: Retailers will Test NFT Drops.