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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

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Consumers and Merchants Should Look Before They Leap into BNPL Services

Retail TouchPoints

The economic fallout from the COVID-19 pandemic accelerated demand for buy now, pay later (BNPL) payment options. Research by The Ascent showed that among people who have used a BNPL service, 45% first did so in 2019, 21% first did so in 2020, and only 7% had used a BNPL service prior to 2015.

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Don’t Get Scammed by a Grifter: How to Avoid and Manage Gift Card Fraud

Retail TouchPoints

With the increase of mobile wallets and more consumers hopping on the e-gift card bandwagon, merchants must practice a heightened sense of vigilance around issues of gift card fraud. Here’s some insight as to how merchants and consumers can avoid scams and gift card fraud: Consumer vs. Merchant.

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Identifying the ‘Faces’ Behind Faceless Online Transactions

Retail TouchPoints

Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores with each passing year. In 2019 , the total market share of online U.S. Because of this ease, merchants have begun relying on POS financing to drive sales growth. According to McKinsey, merchants face up to 2.4X

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Study Forecasts Accelerated Adoption of Digital Wallets and Buy Now, Pay Later

Retail TouchPoints

The pandemic accelerated not just ecommerce but also digital payment methods: digital wallets reached 29.3% The wallets are expected to unseat credit cards as the preferred online payment method in the coming years, according to the FIS Global Payments Report 2021. Digital wallet usage is expected to account for 40.5%

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce.

Consumer 259
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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Bing accounts for approximately 25% of total monthly search volume in the U.S.,