Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

Consumer 98

Consumer Returns Advertising Marketing 98

Rangeme

FEBRUARY 28, 2022

In 2018, French-trained personal chef Rodolfo Fernandes knew he had to create something sweet and healthy that everyone could enjoy without losing the satisfying taste of “sugar” after remembering a story from his childhood. Their product SKUs include two lines – one with wholesale, retail options and one with bulk packages for foodservice.

Wholesale 98

Wholesale Grocer Consumer Shipping 98

Indigo 9 Digital

MAY 30, 2022

Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. Fast forward to 2021 and sales generated through Nike’s wholesale channel made up 61% of Nike’s sales. One of the benefits of moving away from wholesale is better margins. Do you like this content?

Wholesale 98

Wholesale Department Stores Bar Codes Consumer 98

Indigo 9 Digital

APRIL 21, 2022

By Tricia McKinnon India has the fourth largest eCommerce market in the Asia Pacific region behind China (#1), Japan (#2) and South Korea (#3). But India’s retail eCommerce sales are growing quickly, up 27% last year to reach $67 billion and by the end of next year India’s retail eCommerce sales are expected to surpass $100 billion.

Payment Services 52

Payment Services Shipping Customer Experience Wholesale 52

Indigo 9 Digital

JULY 21, 2023

In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. But over time Dirty Lemon found that the success many brands found using Facebook and Instagram marketing attracted many competitors leading to higher customer acquisition costs. Do you like this content?

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

MARCH 31, 2023

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

Indigo 9 Digital

FEBRUARY 28, 2023

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3.

Advertising 98

Advertising Returns Consumer Promotions 98