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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected.

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Under Armour Promotes EMEA Head to Newly Created Chief Consumer Officer Role

Retail TouchPoints

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Kara Trent, a seven-year Under Armour veteran, will replace Baratto the SVP/General Manager of EMEA.

Consumer 270
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World Cup consumer spending expected to be 17% down on 2018 Tournament

A1 Retail

Ongoing cost-of-living crisis and winter tournament lead to £413 million drop in spend vs. 2018. Hospitality spend set to be down 10% on 2018 tournament at £395 million . shows consumers are expected to spend £2 billion across the tournament – 17.1% The 2022 World Cup Spending Report by VoucherCodes.co.uk Visitors (m).

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Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

Consumer 244
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Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season.

Marketing 317
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Australia Post to pay $2.9 million for lost, damaged parcels

Inside Retail

The failure affected about 10,500 business contract customers and fewer than 1000 recipients of StarTrack deliveries, according to the Australian Competition and Consumer Commission (ACCC). The mailing service provider reported the breach to the ACCC last May. The post Australia Post to pay $2.9

Consumer 246
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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research.

Consumer 279