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How Indian brands could benefit from Walmart’s ambitious export goals

Inside Retail

Joined by his management team, McMillon met with suppliers, merchants, grantees, artisans and MSMEs (micro and small to medium enterprises) across the company’s programs, such as Walmart Sourcing, Walmart Vriddhi, Flipkart, PhonePe, Walmart Marketplace, Walmart Global Tech In India and Walmart Foundation. per cent to US$26.8

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Is Price Matching the Right Strategy for You?

Wiser

In today’s hyper-competitive retail market, a price match policy may seem like a good idea. Price matching’s supporters include some of the biggest names in retail. For example, Target will price match only if: The customer brings their receipt and proof of a competitor’s advertised price for the exact same item.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245
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Jason & Scot Show Episode 268 – Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz

Retail Geek

Changing as far as how people are marketing Prime day are they investing off of the primary Market places they’re selling at to drive traffic to those marketplaces is all the as far as you can see. The more uncertainty there is in the market it feels like the more advertisers in general want to move.

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