Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

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Marketing Marketing Spend Consumer Planning 245

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

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Consumer Returns Advertising Marketing 98

Retail TouchPoints

JUNE 9, 2021

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. Amazon controls the inventory, marketing and promotional strategy.

Consumer 290

Consumer Fashion Promotions Advertising 290

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. Since before the General Data Protection Regulation (GDPR) came into action in 2018, people have been predicting their downfall.

Advertising 64

Advertising Management Point of Sale Marketing 64

Retail TouchPoints

AUGUST 3, 2020

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research.

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Consumer Fulfillment Retail Trends Shopping 278

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior. Read the article.

Social Commerce 203

Social Commerce Loss Prevention Customer Experience Customer Retention 203

Retail TouchPoints

NOVEMBER 7, 2023

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. And one of the key people to thank for that staggering brand pivot and revival is Kristin Patrick, the company’s Chief Marketing Officer. It’s just part of how I think.”

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Advertising Jewelry Consumer Accessories 228

Inside Retail

JUNE 14, 2023

Southeast Asia, a region with a collective population of 630 million – half of them under 30 – is one of TikTok’s biggest markets in terms of user numbers. Chew said TikTok has 8,000 employees in Southeast Asia, and 2 million small vendors selling their wares on its platform in Indonesia, the region’s biggest economy.

Advertising 244

Advertising Marketing Planning Consumer 244

Retail TouchPoints

MAY 18, 2023

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. After six months of B2C sales in the U.S., This is the key to growth.”

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Planning Accounting Wholesale Consumer 241

Inside Retail

NOVEMBER 8, 2021

Consumers’ willingness to drop hundreds of dollars on the latest releases from Nike, Adidas, Yeezy and other hyped-up brands is fuelling the growth of premium sneaker and streetwear retailer Subtype, which is set to open its fifth bricks-and-mortar store on November 20. The global sneaker market is expected to generate US$66.3

Marketing 130

Marketing Boutique Apparel Accessories 130

Hunton Andrews Kurth

FEBRUARY 21, 2024

In recent years, consumers filed a spate of class actions claiming that retailers misrepresented the retail price on discounted goods to mislead consumers into thinking they were obtaining a bargain. In Davidson, a plaintiff sought injunctive relief against a manufacturer who had falsely advertised wet wipes as “flushable.”

Advertising 100

Advertising Consumer Retailing Pricing Shopping 100

Independent Retailer

AUGUST 15, 2022

The purpose of lead generation is to find potential customers and convert them into sales, but unfortunately, more than half of marketers do not succeed. A HubSpot study found that 61 percent of marketers struggle to generate leads. Content Marketing. Visual Content Marketing. Written Content Marketing.

Marketing 74

Marketing Advertising Promotions Wholesale 74

Retail TouchPoints

JANUARY 12, 2021

Thanks to AI technology, robots can be deployed in shopping malls to perform as an interactive advertising platform and information desk, transforming customer experience, boosting sales and ushering in the smart retail era. Compared with traditional advertising displays, AI robots bridge online and offline environments.

Shopping 244

Shopping Merchant Services Advertising Customer Experience 244

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. billion in 2027. TikTok allegedly has goals of pulling in as much as US$17.5

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Retail TouchPoints

JANUARY 26, 2024

Cash back is a great tactic that will help retailers compete here, as the cost comes out of the marketing budget and protects negative impacts on margins. Van Ullen first joined Rakuten in 2018 as General Manager and later Managing Director at Rakuten Marketing (now Rakuten Advertising), where she led the U.S.

Advertising 147

Advertising Marketing Shopping Management 147

Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. It also comes with the benefit of an established marketing machine and a strong customer experience. It’s a win-win.

Consumer 122

Consumer Shipping Fulfillment Advertising 122

Inside Retail

AUGUST 21, 2022

Sephoria was originally a physical event, in 2018 and 2019. Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. From newspapers to AR filters.

Beauty and Health 242

Beauty and Health Advertising Marketing Fashion 242

Retail TouchPoints

OCTOBER 4, 2022

Marketers have been gorging on them for decades, addicted to the delicious data they provide. As a digital marketer, you know where we’re going with this. The wonders of cookies have been leaning toward the side of consumers so far. Other kinds of cookies come with their own merits for marketers. Contextual Advertising.

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Advertising Drop-Shipping Marketing Shipping 259

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. We recognise that Australia’s response to health policy issues is a matter for the Australian Government,” Rickard said.

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Promotions Advertising Marketing Consumer 130

Indigo 9 Digital

JUNE 7, 2022

Perhaps it can be taken for granted but most consumers are struggling to make ends meet. Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share. Tesco sees advertising as way to boost its revenues. “We

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Marketing Advertising Grocer Checkout 52

Inside Retail

DECEMBER 14, 2023

Over the past week, Zara has faced a wave of negative backlash in response to its launch of a marketing campaign that seemed to resemble images from the Gaza conflict. But it was the clothing retailer’s response to the criticism that has left many consumers and communications experts alike shaking their heads.

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Consumer Marketing Advertising Planning 130

Inside Retail

JULY 13, 2022

The move followed a complaint by the consumer advocacy group Choice , which called the technology invasive and unwarranted. While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media.

Payment Services 147

Payment Services Consumer Accounting Advertising 147

Wiser

OCTOBER 15, 2019

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

Wholesale 92

Wholesale Consumer Shipping Advertising 92

Inside Retail

MAY 7, 2023

Living in Bangladesh, Egypt, Ethiopia, India , Indonesia, Kenya, Nigeria, and the Philippines, these digital consumers are between the ages of 6 and 26 and represent 36 per cent of the aforementioned countries’ populations. He went on to say that creating consumer awareness about a product or service can be challenging.

Social Commerce 130

Social Commerce Consumer Fulfillment Advertising 130

Retail TouchPoints

JANUARY 23, 2023

Chief Marketing Officer Andréa Mallard’s role has been expanded to include external communications, and former Chief Communications Officer LeMia Jenkins has become Pinterest’s first-ever Chief of Public Affairs and Sustainability Officer. Pinterest isn’t alone in this ambition.

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Social Commerce Payment Services Marketing Shopping 186

Wiser

NOVEMBER 3, 2020

One of the prime reasons is strong point-of-purchase marketing. Point-of-purchase (POP) marketing targets shoppers while they’re in a buying state of mind, and when done correctly, it can make your products too good to pass up in the moment. What is Point-of-Purchase Marketing and Why is it Important? How does this happen?

Marketing 78

Marketing Kiosk Point of Sale Advertising 78

Inside Retail

AUGUST 11, 2023

But is the retail industry really living up to the promise of creating products that all consumers, with a variety of physical, visual, and neurological needs, can use? How large is the market for accessible products? How large is the market for accessible products? billion) this year, up from $73 billion (US$47.4

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Fashion Store Layout Consumer Target Market 130

Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. When we began creating our Australian Pink Clay Mask in 2018, we wanted an “insta-worthy” product that looks good on the bathroom shelf and your Instagram feed while delivering exceptional results.

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Advertising Marketing Consumer Social Commerce 130

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Inside Retail

AUGUST 30, 2022

billion beauty market. The Southeast Asian country is Australia’s largest trade and investment partner in the region, making it a strong base market for Australian businesses to expand their reach in Southeast Asia or even broader Asia. Challenges to capturing the market. But it wasn’t easy for the Australian entrepreneur.

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Retail TouchPoints

SEPTEMBER 28, 2021

Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. Privacy is now part of the marketing mix,” said Kibel.

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Marketing Consumer Customer Experience Management 253

Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

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Advertising Marketing Consumer ATS 130

Inside Retail

DECEMBER 1, 2022

He has been executive chairman of Retail Food Group since 2018, a role he will continue to hold simultaneously. Booktopia’s strong market position and loyal customer base mean it has huge potential for further growth,” said George. George has extensive experience and background in telecommunications, media and corporate finance.

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Telecommunications Finance Advertising Management 130

Retail TouchPoints

SEPTEMBER 8, 2021

Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. Since Amazon Prime’s inception 15 years ago, Amazon has only increased the annual membership cost three times — rising from $79 per year in 2005 to $119 in 2018. grocery market.

Merchant Services 212

Merchant Services Payment Services Fulfillment Shipping 212

Inside Retail

JANUARY 20, 2023

Then, I went to Kodak as a salesperson for consumer goods. The first interest in business I had was when I joined an advertising agency, [then called] Ogilvy & Mather. I thought I saw an opportunity in the sleepwear market to do more contemporary sleepwear. Only then, is it your advertising and marketing.

Advertising 130

Advertising Apparel Marketing Accounting 130

VMS

JUNE 22, 2021

Dunkin’ has named Rafael Acevedo as its new Chief Marketing Officer effective immediately, according to AdWeek. Previously, Acevedo worked as the VP of Marketing for Coca-Cola North America and was also the General Manager of the brand’s tea offerings; he’s credited with overseeing the 2018 relaunch of the Diet Coke brand.

Visual Merchandising 65

Visual Merchandising Advertising Marketing Management 65

Inside Retail

NOVEMBER 7, 2022

According to a recent report by Bain & Co and Meta, GDP growth and inflation in Southeast Asia are projected to perform better than other markets, such as the US and EU. With shoppers often buying sweets, custom-made apparel, accessories and jewellery, White Day offers e-commerce platforms a huge opportunity to fulfil consumers’ needs.

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ATS Social Commerce Consumer Promotions 130