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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. Since 2018 in the U.S., stock market’s history.

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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research.

Consumer 278
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A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. Volumes are highly uncertain.

Consumer 290
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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. After six months of B2C sales in the U.S., This is the key to growth.”

Planning 241
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How Brands Large and Small are Leaning into the Amazon Effect to Compete

Retail TouchPoints

Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. A business model that was only possible with their unparalleled investment in the systems and shipping, fulfillment and supply chain infrastructure to support it. grocery market. behind Amazon.

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How Direct-to-Consumer Brands Can Win In-Store

Wiser

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing.

Consumer 122
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The next billion shoppers: Where they live and how they’re changing retail

Inside Retail

Living in Bangladesh, Egypt, Ethiopia, India , Indonesia, Kenya, Nigeria, and the Philippines, these digital consumers are between the ages of 6 and 26 and represent 36 per cent of the aforementioned countries’ populations. He went on to say that creating consumer awareness about a product or service can be challenging.