Remove 2017 Remove Retail Trends Remove Shopping Remove Wholesale
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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

The pandemic provided a large boost but the truth is that Nike made a strategic decision to focus on its direct business in 2017. Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. One of the benefits of moving away from wholesale is better margins.

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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

Alibaba.com is a business-to-business wholesale website where manufacturers, trading companies and resellers trade goods in large quantities. Last year 60% of Amazon’s retail sales came from third party sellers. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

If you didn’t want to spend too much money you could shop at Macy’s or Sears. Or if you wanted to spend a lot more you could shop at Nordstrom, Neiman Marcus or Saks Fifth Avenue. Luxury consignment shop TheRealReal which is mostly online launched in 2011 and brought in $1.2 There were even fewer choices in Canada at that time.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. This is because the vast majority of retail sales still happen in stores with online sales representing only 14.6% Still not convinced?

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. First Amazon disrupted traditional brick and mortar shopping by selling online then many entrepreneurs followed suit hoping to grab a piece of the pie. Do you like this content?

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

With companies like Shopify it has never been easier to set up shop online. As a way to spend less on marketing Casper started selling in wholesale channels like Target starting in 2016 and began opening stores in 2018. Casper now has more than 60 stores and several retail partnerships. But is it really as easy as it looks?

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The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

More than 200 million people shop on Amazon each month. Brands have found success on Amazon Even large and well-established retailers who generate significant traffic can benefit from selling on Amazon. Amazon’s traffic easily trumps that of any other retailer and it is important to have a presence where your customer is.