Rue21 Files for Third Bankruptcy, Plans to Close all 500+ Stores
Retail TouchPoints
MAY 6, 2024
The company first filed for bankruptcy in 2002 , then again in 2017. After emerging from its 2017 bankruptcy, Rue21 made a concerted effort to adapt to today’s shoppers, with a new loyalty program and revamped executive team that included a new CEO and CIO , both of whom joined from GNC in 2023.
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