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What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Every retailer has multiple brands that are vying for shelf space and promotional efforts. Trade promotions are one of the best ways to do that. What is a Trade Promotion?

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Advanced Retail Pricing Strategy: Unifying PPMO (2022)

Retalon

This is one of the main reasons why leading retailers are bolstering their retail pricing strategy by investing in UPPMO (Unified Price, Promotion, and Markdown) solutions. For instance, introducing a new shampoo using a lower price promotion might cannibalize sales from shampoo inventory already on the shelf. Let’s find out.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.

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Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

In today’s omnichannel retail world, the best way to improve KPIs and meet yearly objectives is by adopting a predictive analytics solution that can forecast true demand, accurately allocate inventory, optimize promotions, and balance inventory and assortment between stores while being in tune with individual business goals. Promotion Lift.

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Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

In today’s omnichannel retail world, the best way to improve KPIs and meet yearly objectives is by adopting a predictive analytics solution that can forecast true demand, accurately allocate inventory, optimize promotions, and balance inventory and assortment between stores while being in tune with individual business goals. Promotion Lift.

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Avoid Inventory Imbalances by Leveraging Retail Predictive Analytics

Retalon

Business Intelligence (BI) and traditional forecasting methodology can provide visibility into a retailer’s past sales, promotions, stock levels, and more. Retailers run costly markdowns to clear out overstocks, and out of stock merchandise leads to lost sales. connecting marketing with merchandising). Key Takeaways.

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Avoid Inventory Imbalances by Leveraging Retail Predictive Analytics

Retalon

Business Intelligence (BI) and traditional forecasting methodology can provide visibility into a retailer’s past sales, promotions, stock levels, and more. Retailers run costly markdowns to clear out overstocks, and out of stock merchandise leads to lost sales. connecting marketing with merchandising). Key Takeaways.